Brand guidelines and logotypes
Brand guideline for printed materials and declarations and logotype usage principles.
EPD International brand guideline
Brand guideline document contains instruction for EPD International’s brand identity, to maintain clear and coherent visual identity. The guidelines found here is to be used by the licensees of EPD International.
The EPD International system logotype
The International EPD® System logotype should be used on all official printed materials and declarations connected to the programme to avoid confusion with other types of product-related environmental labels and declarations.
The logotype symbolizes a yardstick, a standardized tool for objective measurement.
The EPD Logotype is the property of EPD International AB, and its use is subject to the conditions set out below and in our GPI. Unauthorised use and/or misuse of the logotype is not permitted. Other uses of the logotype are only allowed based on special agreements with EPD International AB.
Using information from an EPD in communication material
If an organisation chooses to use data/information from an EPD in communication material, this should be clearly shown. The organisation shall state that the data is taken from a independently verified environmental declaration,
The logotype is freely available for download in different file formats from this website, or via the EPD Secretariat.
EPD International AB will investigate potential misuse, whether through negligence or fraud, of the logotype. If proven, such misuse may lead to withdrawal of EPDs, publication of the transgression legal action.
Logotypes usage
To get the consultation of correct use of the logotype, please contact communication@environdec.com for approval.
On the EPD - the logotype shall be included on the cover page and/or as part of the programme-related information.
On products and packaging material: upon request, we supply a version of our logotype with the EPD registration number (EPD-IES-XXXXX:XXX) or QR code. These traceability logotypes function as a way to display the unique traceability and transparency of the EPD.
On product communication materials (such as documents, poster, video etc) next to product: the traceability logotype version shall be used.
On product communication materials, other placings than next to product: The primary logotype shall be used, in first case. Other acceptable alternatives are the secondary or tertiary logotypes, but only after the primary has been tried.
We provide two option for each logotype type - standard and inverted to be used on light and dark backgrounds upon the need.
The primary logotype which should be used as the primary option. The inverted option should be used on a dark background.
The secondary logotype should be used when the byline cannot be clearly read. The inverted option should be used on dark backgrounds.
The tertiary logotype should be used when formatting for other logos does not work. The inverted option should be used on dark backgrounds.
